Linas Jarasius

Chief Executive Officer, Founder

Linas Jarasius is the founder and creator of the TEVO Score.

For the last +25 years,he has specialized in helping owners grow, fund or exit their business. More than 3,000 companies on three continents have benefited from his insights, practical tools and expertise.

His career includes 15 years of sales and senior management roles with international IT companies in Australia and 6 years of M&A transactional work with middle market businesses in the UK. It was his time in London where ill prepared or badly advised business owners inspired him to develop tools and methodologies to help his clients understand the wealth and equity they had created take control and management of their own legacy.

He relocated to San Francisco in 2005 where he co-founded Swiss Avenue Partners and then Sterling Creek Holdings, the owner of InfoVera in 2015.


Scott Freeman

Chief Financial Officer

Scott is the CFO for InfoVera and has extensive experience working with advisors.

He has been involved in the early stages of a lot of companies and the skills that help a company go from $1m to $5m are many of the same that help a start-up get off the ground.

As a financial consultant, Scott has shepherded multiple companies through different stages of growth. Working with over 30 companies in the last five years as a CFO and business advisor he has guided these companies through growth, in some cases turn around and return to profitability. His clients have benefited from his ability to manage cashflow, investment and financing burn rate, profitability and business modeling, sustainable growth through capacity modeling and enhancing the value of the business.


Jerald Welch

Chief Revenue Officer

Jerald has over 20 years of Leadership, P&L responsibility and success in Financial Services Distribution, and High Technology companies, SaaS and Sales.

He has a proven track record of success working with start-ups, high-growth, and turn-around operations. Known as a confident leader with the ability to build strong, trusted relationships and high performing teams.


Tim Mushen

Chief Technology Officer

Tim has 20 years in the Technology industry creating digital assets for companies.

Tim founded Clocktower Media in 1999 with a $1,100 dollar investment and grew it to produce $1M+ in revenue of organic growth. This digital agency worked with companies like Eddie Bauer, Weyerhaeuser, Dunkin Donuts, Red Robin, Stanford University, Carnegie Mellon, and many others. Clocktower Media was sold in 2016 to Metova in a strategic purchase. Between 2003 and 2011 Tim started 4 different companies of which 2 were sold in 2016 to Metova.


Trey Robinson

Chief Marketing Officer

Trey Robinson is a marketing strategist with over two decades of experience developing integrated ecommerce business strategies for companies ranging from start-up to Fortune 100.

He served as the Head of Marketing for Schwab Active Trader, CMO of optionsXpress and Head of New Household Strategy at USAA. Robinson was also the marketing lead for the launch of Charles Schwab's Robo-advisor. Robinson lives in Dripping Springs with his wife and three sons. He is active in the community as the chairman of the Dripping Springs Young Life. Robinson graduated from Stephen F. Austin State University with a degree in marketing and holds his Series 7 and 24 securities licenses.


Michael Doss

Director Data Analytics

Michael does not have start up experience. However, in 2003 he joined Hewlett Packard and spent six years building and leading a data science and research organization from the ground up.

Over the course of six years he grew the analytical team from one to twelve and proved the value of big data analytics. HP continues to utilize big data streams from its printing devices worldwide with a team now numbering in excel of 50 people.


Karla Boles

Director Channel Engagement (InfoVera)

Karla Boles has been with InfoVera since its inception and is building our Channel engagement experience.

During her career, she has built her knowledge base as a sales representative, insurance agent and financial advisor. Karla has experience working with clients and is able to coordinate resources for many different projects. She has a bachelor’s degree from Baylor University.

Contact us to learn more about how your company can access and use Sterling Creek’s proprietary products and services.